“Mercado 87” is a new initiative of Hispanic Radio Station “La Nueva 87.7” as a new marketing arm to unite listeners with local businesses.
Overview
The concept of Mercado 87 business directory that’s devoted to increasing the exposure of businesses in the DC Metro Area. What sets Mercado 87 apart from other business directories is their partnership with local radio station, which helps connect consumers and radio listeners with local business owners.
Problem
This unique concept only existed in paper, a close knit collaboration between radio executives, radio personnel and Xtreme Websites would be needed in order to to bring this project to reality. Obstacles faced included:
- Uniting stakeholders from different industries
- Collaboration between different departments
- Evolving Industry Standards & Statistics
Solution
After months of planning, research, consulting, database design, custom development and testing; Xtreme Websites created a complete custom-platform in order to address the above issues and produce a website that not only was extremely functional and modern, but also included:
- Streamlined Online Directory
- Custom E-commerce Capabilities
- Multi-Tier Sponsor Memberships
- Multi-Tier User Registration
- User Geo Location
- Social Media Integration
- Custom Branding & Graphics
- Much More.
