A&J Buys Cars

A&J Buys Cars provides car sellers with a cash offer without them having to list their vehicle online or paying unnecessary commissions.

Overview

A&J Buys Cars primary objective is to provide fair offers for guests looking to sell their cars. With a quick and simple process A&J Buys Cars evaluates your car's condition and gives you a reasonable cash offer on the spot.

Problem

The owner of A&J Buys Cars is a veteran in the car dealer industry with lots of experience and success under his belt. Unfortunately he recently found his business slowly dying as a result of emerging online technology and user behavior. Through a diligent discovery process we were  able to identify the following problems:

  • Lack of a Well Designed Website
  • Poor Presence in Online Directories
  • Not found on Search Engines
  • Outdated Marketing Strategies

Solution

By fully understanding the owner's history, present process and future goals, we were able to create a solid Long Term Online Marketing Plan for A&J. This project was divided in 2 phases. The Web Development phase which covered:

And the Online Marketing phase which included:

Marketing Results

These are the results we were able to achieve after only 60 days of launching Marketing Campaigns.