Kustom Floors - Home Services Case Study

Kustom Floors celebrates 6+ years of automating their quote appointments with their robust online brand and lead acquisition systems

Overview

  • Company:
    Kustom Floors
  • Industry:
    Home Services
  • Business Size:
    Small Business
  • Project Type:
    Digital Transformation
  • Client For:
    Ongoing
  • Website Type:
    Turnkey Websites™
  • Branding Magic:
    Logo Design, Video Production
  • Marketing Services:
    Systems Automation, PPC Management
  • Website Type:
    Turnkey Websites™
  • Marketing Services:
    Systems Automation, PPC Management
#005025
Digital Transformation
https://www.kustomfloors.com/
Horizontal
12/20/2019

The Results at a Glance

Speed Increase
0
Speed Increase
Admin Grunt Work
0
Admin Grunt Work
Organic Traffic
0
Organic Traffic
Positive Reviews
0
Positive Reviews
More Calls
0
More Calls
Local Search Visibility
0
Local Search Visibility
More Leads
0
More Leads
Conversions
0
Conversions
Speed Increase
0
Speed Increase
Admin Grunt Work
0
Admin Grunt Work
Organic Traffic
0
Organic Traffic
Positive Reviews
0
Positive Reviews
More Calls
0
More Calls
Local Search Visibility
0
Local Search Visibility
More Leads
0
More Leads
Conversions
0
Conversions

About Kustom Floors

Kustom Floors is a recognized hardwood flooring company based in Chevy Chase, MD, serving homeowners and businesses throughout the DMV area. With a decade of industry experience and multiple awards, Kustom Floors delivers high-quality hardwood flooring solutions backed by a strong local reputation for reliability and craftsmanship. The company stands by its commitment to “doing it right the first time,” ensuring each project is completed with precision and attention to detail.

Challenges

Kustom Floors’ previous website faced several challenges that limited its ability to attract and convert local customers. These issues affected user experience and search visibility.

  • Outdated visual design: The website’s look and feel did not showcase Kustom Floors’ expertise or align with its professional reputation.
  • Mobile usability issues: Visitors on smartphones and tablets experienced navigation difficulties due to poor mobile responsiveness.
  • Underutilized customer reviews: Despite having many positive online reviews, the website did not effectively display them to build trust with new visitors.
  • Ineffective calls-to-action: CTAs were weak or unclear, resulting in missed opportunities for quote requests and customer engagement.
  • Limited content depth: Sparse information reduced trust and failed to highlight the full scope of Kustom Floors’ services.
  • Insufficient SEO foundation: The website lacked on-page SEO optimization, impacting local search rankings for relevant keywords.

Solutions

To address these challenges, Kustom Floors partnered with a digital marketing team to transform its online presence and drive better business results.

  • Modernized website design: A new visual identity was developed to reflect Kustom Floors’ experience and quality.
  • Mobile-first responsiveness: The site was rebuilt for seamless performance across all devices, enhancing accessibility for local customers.
  • Dedicated reviews page: A standalone page was created to showcase all customer reviews, increasing trust and credibility for prospective clients.
  • Conversion-driven CTAs: Clear, strategically placed calls-to-action now guide visitors toward booking quote appointments.
  • Comprehensive service content: Expanded pages provide in-depth information, supporting lead generation and customer decision-making.
  • Targeted on-page SEO: The website was optimized with relevant keywords to improve visibility for Kustom Floors in local search results.

Challenges

Kustom Floors faced a series of marketing obstacles that limited their ability to attract and convert qualified leads online. These issues impacted their visibility and credibility. Their challenges included:

  • Suspended Google Profile: Their Google Business Profile was suspended and could not be restored through standard processes, no matter what they tried.
  • Inconsistent NAP Information: Name, address, and phone number appeared differently across various online directories.
  • Under-Optimized GBP: The Google Business Profile lacked well-defined categories, service listings, and keyword alignment, affecting their local rankings.
  • Lead Quality Concerns: Heavy reliance on a single Pay Per Lead provider resulted in low-quality, non-exclusive leads that got lost in the process.
  • Weak Ad Copy: Existing ad campaigns suffered from low click-through rates, and cohesive brand alignment, limiting new customer acquisition.

Solutions

To address these challenges, targeted marketing actions were executed to restore Kustom Floors’ local presence and enhance lead generation. The following solutions were implemented:

  • Restored Google Profile: Opened a direct case with Google as agency partners, successfully reinstating the business profile within two weeks.
  • Fixed Online Citations: Audited and synchronized business listings to ensure consistent NAP details across all major directories.
  • Optimized GBP Structure: Enhanced the Google Business Profile with complete service descriptions, optimized categories, and focused keyword usage.
  • Launched PPC Campaign: Shifted from pay-per-lead dependency to controlled pay-per-click campaigns, generating more qualified and exclusive leads.
  • Created Compelling Ads: Developed new ad images and user-generated content style videos to increase engagement and conversion rates.

Website Challenges

Kustom Floors’ previous website faced several challenges that limited its ability to attract and convert local customers. These issues affected user experience and search visibility.

  • Outdated visual design: The website’s look and feel did not showcase Kustom Floors’ expertise or align with its professional reputation.
  • Mobile usability issues: Visitors on smartphones and tablets experienced navigation difficulties due to poor mobile responsiveness.
  • Underutilized customer reviews: Despite having many positive online reviews, the website did not effectively display them to build trust with new visitors.
  • Ineffective calls-to-action: CTAs were weak or unclear, resulting in missed opportunities for quote requests and customer engagement.
  • Limited content depth: Sparse information reduced trust and failed to highlight the full scope of Kustom Floors’ services.
  • Insufficient SEO foundation: The website lacked on-page SEO optimization, impacting local search rankings for relevant keywords.

Website Solutions

To address these challenges, Kustom Floors partnered with a digital marketing team to transform its online presence and drive better business results.

  • Modernized website design: A new visual identity was developed to reflect Kustom Floors’ experience and quality.
  • Mobile-first responsiveness: The site was rebuilt for seamless performance across all devices, enhancing accessibility for local customers.
  • Dedicated reviews page: A standalone page was created to showcase all customer reviews, increasing trust and credibility for prospective clients.
  • Conversion-driven CTAs: Clear, strategically placed calls-to-action now guide visitors toward booking quote appointments.
  • Comprehensive service content: Expanded pages provide in-depth information, supporting lead generation and customer decision-making.
  • Targeted on-page SEO: The website was optimized with relevant keywords to improve visibility for Kustom Floors in local search results.

Marketing Challenges

Kustom Floors faced a series of marketing obstacles that limited their ability to attract and convert qualified leads online. These issues impacted their visibility and credibility. Their challenges included:

  • Suspended Google Profile: Their Google Business Profile was suspended and could not be restored through standard processes, no matter what they tried.
  • Inconsistent NAP Information: Name, address, and phone number appeared differently across various online directories.
  • Under-Optimized GBP: The Google Business Profile lacked well-defined categories, service listings, and keyword alignment, affecting their local rankings.
  • Lead Quality Concerns: Heavy reliance on a single Pay Per Lead provider resulted in low-quality, non-exclusive leads that got lost in the process.
  • Weak Ad Copy: Existing ad campaigns suffered from low click-through rates, and cohesive brand alignment, limiting new customer acquisition.

Marketing Solutions

To address these challenges, targeted marketing actions were executed to restore Kustom Floors’ local presence and enhance lead generation. The following solutions were implemented:

  • Restored Google Profile: Opened a direct case with Google as agency partners, successfully reinstating the business profile within two weeks.
  • Fixed Online Citations: Audited and synchronized business listings to ensure consistent NAP details across all major directories.
  • Optimized GBP Structure: Enhanced the Google Business Profile with complete service descriptions, optimized categories, and focused keyword usage.
  • Launched PPC Campaign: Shifted from pay-per-lead dependency to controlled pay-per-click campaigns, generating more qualified and exclusive leads.
  • Created Compelling Ads: Developed new ad images and user-generated content style videos to increase engagement and conversion rates.
Text

Client Review

Xtreme Websites has done a great job transitioning us over to a professionally managed site that is producing our own leads online for the first time in our 13 years in business. We asked Robert to help us rely less on third party sites and he's done it. The site also looks amazing and is compelling enough to keep people there. This will really change our business trajectory, we couldn't be happier.
Katherine Kesselring
Co-Owner of Kustom Floors
⭐⭐⭐⭐⭐
Katherine Kesselring
Co-Owner of Kustom Floors
⭐⭐⭐⭐⭐
Xtreme Websites has done a great job transitioning us over to a professionally managed site that is producing our own leads online for the first time in our 13 years in business. We asked Robert to help us rely less on third party sites and he's done it. The site also looks amazing and is compelling enough to keep people there. This will really change our business trajectory, we couldn't be happier.
Katherine Kesselring
Co-Owner of Kustom Floors
⭐⭐⭐⭐⭐

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