Google Change now Rewards Mobile Optimized Websites

Is your Website Mobile Optimized?

The #1 Search Engine in the world Google made a game changer announcement on April 21, 2015 that affects all website owners.

In summary Google now favors websites that are mobile friendly or responsive. In other words if the user has to zoom in and pinch all the time just to be able to read your content, chances are your website will not show up on Google search results. Even if your website did before it stands to loose its ranking after this change.

Google announced the change on its Webmaster Central Blog back in February and has done a thorough job ever since explaining to website owners how the change will affect their site and search traffic. They explained:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Given the importance and magnitude of this change, it is no wonder some people are naming this “Mobilegeddon.”

Testing Your Website

It is very easy to check your website’s mobile device performance, Google has provided a Mobile-Friendly Test any webmaster can use. If your website passes Google’s test, it shouldn't lose any ranking. But, if your good old site doesn't pass the test, maybe is just time to get a new website that looks and performs well from any device.

What is Responsive Web Design?

With the surge of hundreds of mobile devices, tablets, TV, watches, etc. online media can now be accessed from anywhere. This means that your website should adjust and respond well no matter the device it is being viewed on. Unlike popular belief, just because you can see your website on your phone, it doesn't mean is mobile optimized.

Benefits of a Responsive Website include:

• A positive and consistent user experience
• Website updates only need to take place once
• Target the page message depending on the device

With more users browsing the web on mobile than desktop, users who find unresponsive websites on their phone become quickly frustrated and simply leave!

Help Google Help You

Have you already been affected by this algorithm change or would like to increase your Google ranking?