Latest Video Statistics you Don’t Want to Miss

Latest Video Statistics you Don’t Want to Miss

Learn the latest Video Statistics that show why videos are changing user behavior and how you can benefit from it.

As you can see, times has changed. Gone are the days when people used to sit to read the news via a newspaper or when phone books were used to locate local businesses.

We are in an era where there is information overload as we get bombarded with emails, articles, ads, etc. on a daily basis. Is because of this that the average person consciously or unconsciously only glances at any new information or media exposed.

Shocking Video Statistics

Below are just some of the statistics we found from credible sources that will make you ponder about the way you are conveying your online message.


Videos Increase People’s Understanding Of Your Product Or Service by 74%.
-Digital Sherpa

90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process.
-Digital Sherpa

Online media influences more than 50% of in-store sales, making cross-channel campaigns for the omnichannel shopper more critical than ever. Than number is expected to rise to 60% by 2017.


Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video.
-Digital Sherpa

YouTube accounts for over 28% of all Google searches.

Videos in universal search results have a 41% higher click-through rate than plain-text results.


Click-Through Rates Increase 2-3 Times When Marketers Include A Video In An Email.
-Digital Sherpa

An Introductory Company Email That Includes A Video Receives An Increase Click-Through Rate By 96%.
-Digital Sherpa

75% of automated email providers reduced their number of subscriber opt-outs by 75% when emails incorporated video.

Social Media

500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute.

1 in 5 Twitter users discover videos each day from tweeted links. What’s more, two-thirds of Twitter users feel it’s worth watching videos tweeted by brands.

The video statistics above proves that the vast majority of people have attention a short attention spam, therefore if your message does not capture your audience within the first couple of seconds, chances are they will look for alternatives (aka your competition).


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